Bookt.io
Shape and launch the app
Bookt had a broad event-tech concept, but the team needed a practical version of the product that customers could understand and use. We helped turn the concept into a focused MVP by defining the version-one workflow, removing unnecessary scope, and aligning the product experience to how event organizers evaluate and buy.
That gave the team a usable product path to demonstrate and improve. The app work created the foundation for the acquisition system: prospects could be brought into a clear experience instead of being sent toward an unfinished set of features.
Bookt sells to event organizers who are already running events and need more than a basic ticketing platform. Once the MVP path was clear, the next problem was finding those organizers while they were active. A standard company database could identify event businesses, but it could not reliably show who was organizing events now or who matched Bookt's target market.
We defined the buying signals with the founder, then built a sourcing pipeline around active event organizers across Eventbrite and related public sources. The system collected the account, organizer and event context, removed weak matches, structured the useful records and prepared them for direct founder-led outreach.
That gave the founder a smaller pool of prospects with a reason to contact them. Internal campaign records reported a 7-of-10 close rate from an early outbound cycle using this targeting approach. That number should only be published if Bookt approves the final case study.
The same pipeline could be rerun as new events appeared, giving the team a source of fresh prospects instead of a static purchased list.
What we owned
- MVP scope and product workflow definition
- App experience and launch implementation
- Customer-facing value path and sales alignment
- ICP and intent-signal definition
- Custom lead sourcing
- Data collection and normalization
- Qualification and filtering
- Contact enrichment
- Outbound-ready delivery
- Growth workflow design
